Amazon Delivery Innovations

Amazon Delivery Innovations


n 1997, Amazon launched 1-Click, an innovation that gives customers the ability to make purchases on the Web with just one click of the mouse—no more entering the same information over and over again for each purchase. 1-Click was a first-of-its-kind approach to retail. Before, customers had to re-enter their payment information—even on sites they regularly used—to complete a purchase. 1-Click eliminated this redundancy, making customers' shopping experiences easier and more seamless. It became a new standard for ease of buying on or off the Web.


Launched in Seattle in 2007, AmazonFresh allows customers to combine grocery and other shopping into one seamless experience that easily fits into their routines and improves their busy lives. Customers can order from more than 500,000 items for same-day and early morning delivery, including everything from fresh groceries and prepared meals to toys, electronics, household goods, and more

The goal is to help busy professionals to make their life more convenient. So they can do their weekly grocery shopping in the most convenient way possible. 

Dash Button

In 2015, Amazon launched the Dash Button, which brings Amazon's 1-Click ordering right into the home. When you realize you're running low on one of those frequently-used household items—for example, laundry detergent, dog food, diapers, trash bags, and more—a single push of the button automatically places your order.


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